I delight in storytelling.
I’m a full-stack marketer with over 10
years of experience in inbound and
content strategy, living and working
in Omaha, Nebraska.
After beginning my professional career in journalism, I transitioned into marketing at a non-profit in Chicago. Over the years, my journey has taken me across the country, with opportunities in tech, finance, professional services, and more.
The common thread throughout my various roles:
I help brands share their stories, prioritize customer experience and grow their business.
Experience
OBI Creative
Strategic Communications Manager
2018 – Current
In my current position at OBI Creative, I create, manage, and execute on our clients’ communications strategies utilizing the PESO model, from competitive research all the way to our go-to-market plans.
Omaha Steaks
Social Media Manager
2016 – 2018
At Omaha Steaks, I was responsible for developing and executing all inbound, social and owned content strategies, and working closely with the creative department to use brand-accurate, strategy-focused messaging for all channels. Additional responsibilities included content optimization for organic search, community engagement and customer service, influencer outreach, paid digital advertising, PR, reporting, and much more.
Parallels, Inc.
Social Media Manager
2014 – 2018
At Parallels, I was responsible for developing and executing social media and owned content strategies across a global team, including coordinating new product launches with creative, product development and support, and our strategic partnerships. Additional responsibilities included content optimization for organic search, community engagement and customer service, influencer outreach, paid digital advertising, PR, reporting, and much more.
Mirus Futures
Marketing Communications Manager
2013 – 2014
At Mirus Futures, I was responsible for managing their corporate
blog and and affiliate Trader Kingdom education website; as well as
all social media. Additional responsibilities included content optimization for organic search, paid digital advertising, PR,
reporting, and much more.
Point of Purchase Advertising International (POPAI)
Communications Manager
2012 – 2013
At Point of Purchase Advertising International (POPAI), I was responsible for managing and designing all non-profit communications, including website copy, our blog, our bi-weekly email newsletter for members, and member white papers.
Additional responsibilities included content optimization for organic search, paid digital advertising, PR, reporting, and much more.
Education
Drake University
Bachelor of Arts, Journalism
Major: Magazines
Drake University
Bachelor of Arts, Arts & Sciences
Major: Writing
CliftonStrengths
Achiever • Strategic • Input • Learner • Futuristic
Technical Skills
Adobe Creative Cloud, Salesforce, WordPress, Joomla, Drupal, HTML, CSS, PHP, Mailchimp, Hubspot, Sprout Social, CoSchedule, MomentFeed, Sprinklr, Later, Hootsuite, RivalIQ, CubeYou