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Parallels Blog

Parallels Blog

Parallels Blog Project Description At Parallels, I executed a blog redesign for the company and my social team within my first six months there. This included migrating the blog from SquareSpace to WordPress and working closely with the Creative Services team to...
Studying the Hispanic Shopper Segment

Studying the Hispanic Shopper Segment

Studying the Hispanic Shopper SegmentWhile at POPAI, I researched and wrote a whitepaper (educational article) discussing the Hispanic shopper segment and their growing impact on the retail market. Project: Whitepaper | Print Article Publication: POPAI Date: January...
POPAI

POPAI

POPAIDuring my time at Point of Purchasing Advertising International (POPAI) in the roles of Communications Coordinator and subsequently Communications Manager, I wrote 2-3 articles per day. Content topics included shopper marketing, retail news, and industry trends....
Urban Plains

Urban Plains

Urban PlainsIn the fall of 2011, I was a regular contributor to Urban Plains as part of my role as the Editorial Director for the magazine website. The content covered Midwestern trends, humor, and opinion pieces. Project: Articles & Blogs | Web Writing...